Look, I get it. There are plenty of drag and drop website builders out there that will let you build your own website for a fraction of the cost of what we would charge you at We Build Stores.
But I'm encouraging you not to do it. And that's not because I'm simply on the smash and grab. It's because I don't want to build your website and subsequently watch you try to figure out how to make it work for you, like some grotesque, twisted version of the Truman show. No, that's not it at all.
Pay monthly websites are the way to forge a lasting working relationship with a crackerjack website design team and ensure that your investment in IT is going to have a meaningful impact on your business. That's not just marketing speak to appease you, it's what I believe and why we started We Build Stores.
If you've been thinking of building a website by going the DIY route, then let me gently try and persuade you otherwise. If experience is anything to go by then my nineteen years in the trade should provide you with a compelling argument against the idea!
1. The Cost Of Getting It Wrong
It is a lot harder to fix broken code or rewrite someone else's bungled copy than it is to get a professional to do it right the first time. Plastic surgeons who botch the job, builders that don't secure ceilings before putting the lintel in, amateur website designers that resize 2MB files and don't know their .jpg from their .png.
Crimes committed in the name of website design are frequent mostly because they are well hidden and only come to light when testing tools are used to measure performance.
2. Time Is Your Most Valuable Asset
Just because you can do it doesn't mean that you should. I can take my own wedding photographs or service my own car by watching a youtube video. But is that really the best use of my time? Is building a website the best use of yours?
What starts out as a great money saving idea often dissolves into a gloop that you sorely wish you hadn't started. Do you have all the right tools to use? Do you even know what the right tools are?
Use your time to focus on what you are good at rather than something that seems like a good idea at the time.
Everyone has to start somewhere, but a top surgeon only becomes a specialist through hundreds of operations. Do you really want the face of your company to be the sum total of a drag and drop weekend learning experience?
What does your business do? Would you trust me to take over and run the company because I have a bit of business experience? Is there any position you'd put me in (apart from IT) without any training whatsoever?
Of course, you wouldn't. Your company is too valuable to put it at risk in such a fashion so why are you contemplating this self-build idea?
4. Logo Design & Branding
Now we are starting to get to the bones of my argument. No matter how good you think you are as a designer you do not compare to my hand-picked design team. Besides, you are probably nowhere near as good as you think you are at logo design.
If you are thinking of using an online logo maker to make your company beautiful, then this is everything wrong with your approach.
Here is an excerpt from my blog post on instructive logo design
Good logo design has its roots in versatility (being able to be used across a variety of online and printed media) and recognition. It should inspire trust and convey authority or admiration. Remember that you will be holding up your candle to hundreds of other competitors in your niche all vying for attention in an increasingly cluttered marketplace. If your logo design is so important why would you give an amateur the job?
5. Images & Presentation
Exciting imagery quickly captures your readers' attention and inspires them. The overuse of stock images is the biggest failure in amateur website design, you know when you see stock images because you've seen them a hundred times before.
Filling the page with appropriate images and text is one half of the design equation, and the other half is knowing how and when to use white space to make it presentable. Wait! What! You hadn't considered how white space is used in the design? Maybe that's an indication that you shouldn't be doing this job.
Writing the words that seduce and persuade is the antithesis of those stilted, boring corporate words that speak to no one.
I have a great blog post entitled 12 ways to supercharge your business writing if you'd like to know more.
Write as if the person you are speaking to was sat in front of you.
7. Responsive Website Design
Everyone knows that responsive website design (RWD) means displaying the same page on different devices so that it is readable on them all right? Or does it?
In some cases, it is better not to display items that can be viewed on a desktop (for example banner advertisements and videos) because they are not fluid. It is the job of a web developer to understand what the responsive elements are and how they should be rendered across different devices.
8. Conversion Tracking
Including analytics code is a simple copy and paste routine but unless you understand that there are tools like Facebook pixels and how A/B testing works you'll have a hard time measuring any return on investment from your advertising campaigns.
As part of our pay monthly plans, we optimise pay per click campaigns and landing pages and provide weekly or monthly reports so that you can see exactly how your site is performing.
9. Search Engine Optimisation (SEO)
Once you've built your website, you need visitors to buy things, and it's the job of an SEO expert to make that happen.
SEO is a whole marketing subject on its own but suffice to say if you don't get it right then all of your website building efforts will go to waste. I have an introduction to SEO for further reading.
10. Technical Support
Who do you turn to when nothing works as it should? If you are building the website yourself using a commercial website builder (Wix, Weebly) then you are in the hands of their support and response is usually measured in days rather than hours.
If you build in Wordpress or Joomla, then you are your own technical support because these platforms are open source and rely on community support.
When you buy a pay monthly website from We Build Stores, then you get instant technical support, and we'll make changes and upload new pages to your website as part of the monthly fee.
Want to know more about our pay monthly websites? - contact us