Updated: Mar 22, 2019
How would you like so many orders that you can't cope with the amount? How about that thorny problem of running out of stock or even overloading your servers with the sheer volume of traffic?
Sometimes it is hard to see the trees for the forest so here's my guide to focusing on the internet marketing basics. Having enough information available to get more traffic is not the problem for you, it is having too much. Marketing strategies that conflict and jar with each other pummel you senseless.
Marketing forums proliferate where the noise level exceeds any vital knowledge value gained. Members argue over the small details of SEO keyword placement and the optimum amount of words required to make a page rank higher.
Social Media "Guru's" all vie for your attention. Wasting your time and draining your energy.
Everyone claims to have a shortcut to success. Everyone has a magic "system" for generating traffic.
It's All Irrelevant Nonsense; You Simply Need To Build A Better Bonfire.
Let's Simplify The Nine Basic Internet Marketing Elements:
1. Keyword research means trying to discover how competitive keywords are to rank for; this is the foundation on which you build your business.
2. Website design and build means navigation structure and making sure pages are easy to find.
3. On page search engine optimisation is a "do once" necessity. You need the right mix of keywords in your content. The correct page titles maximise your traffic. Paying an expert to make sure this is done optimally is a worthwhile investment.
4. Off-page, optimisation means sourcing excellent links. It is an ongoing monthly process. It covers link building methods like guest posting, online press releases and building relationships with other website owners in your niche to solicit links. If you are paying an SEO company a monthly retainer then generally this is the bulk of the work they should be billing you for.
5. Pay per click is a method of paying for advertising on search engines or other sites. Can you write headlines that attract clicks? Make landing pages that convert? Doing it better than anyone else is the key to making it work.
6. Content marketing means adding insightful and meaningful pieces that add to the value of the overall conversation.
7. Social media marketing means engaging in the ongoing conversation using your choice of media channel.
8. Email marketing means building a subscriber list.
9. Conversion rate optimisation means integrating all the above into a well-oiled marketing machine that attaches a value to an action. (Lead, sale, subscriber)
Got that? Everything else is fluff. Smoke and mirrors.
Now Let's Build Your Bonfire:
Doing keyword research will create a match. The better your match, the more chance you have of lighting a fire.
Your product is the kindling with which you get your bonfire started. A better product means the bonfire will catch and burn more quickly.
Building a website will create a bonfire skeleton. The bigger, the better.
Adding excellent core content means the bonfire will burn more brightly for longer.
On page, SEO will ensure the bonfire has plenty of oxygen and will breathe life into it.
Off page SEO will bring constant and steady wind to your bonfire.
Pay per click will add more logs to your bonfire.
Content marketing will throw huge trees on your bonfire
Email marketing will bring rapid bursts of accelerated growth to your bonfire.
Social media will pour gasoline on your bonfire and make it dance ecstatically.
Conversion rate optimisation will make sure your bonfire is always manageable.
Go ahead, light the match.
Burn Baby, Burn.