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26 Years Building Websites — Multiple WordPress Migrations Delivered

WordPress to Astro Migration 100/100 PageSpeed.
Zero Plugins.

I'm Tony Cooper, based in Telford, and I migrate WordPress sites to Astro. The results are always the same: 100/100 PageSpeed scores, no plugins to update, no security patches, no PHP upgrades. Just a fast, clean website that you own completely — built by one person with 26 years of doing this.

What WordPress Is Actually Costing You

WordPress was the right choice ten years ago. The web moved on. Your hosting bill, your plugin subscriptions, and your PageSpeed score are telling you.

Slow Page Loads

Every WordPress page load triggers PHP processing, database queries, and plugin execution. Add Elementor, WooCommerce, and a caching plugin trying to fix the problem they created, and you're looking at 3-6 second load times. Google notices. Your visitors notice more.

40% of visitors leave after 3 seconds

Constant Security Risk

WordPress core, themes, and plugins all need patching. Miss an update and you're exposed. Every plugin is an attack surface — and the average WordPress site runs twenty of them. That's twenty things that can go wrong, written by twenty different developers with twenty different security standards.

WordPress powers 43% of hacked websites

Endless Maintenance

Plugin updates that break other plugins. PHP version upgrades that break themes. Hosting renewals that creep up every year. You didn't start a business to babysit a content management system. You started a business to serve customers — and WordPress is stealing that time.

Average WordPress site: £300-600/year in maintenance

What You Get After the Migration

Every WordPress to Astro migration I deliver follows the same pattern. The numbers don't vary because the technology doesn't compromise.

100/100 PageSpeed scores

Not 90. Not "close to 100." Every Astro site I build scores 100/100 on Google PageSpeed Insights. Astro ships zero JavaScript by default — pure HTML served from a global CDN. There's nothing to slow it down because there's nothing unnecessary in the way.

No plugins, no security patches, no PHP

An Astro site is static HTML files. There's no database to hack, no admin panel to brute-force, no plugins to exploit. The entire attack surface that makes WordPress vulnerable simply doesn't exist. You'll never see another "critical security update" notification again.

Version-controlled content

Every change to your site is tracked in Git — a complete history of what changed, when, and why. If something goes wrong, I can roll back to any previous version in seconds. Try doing that with WordPress. This isn't just a developer feature — it's an insurance policy for your business content.

SEO that improves, not just survives

Every migration includes full 301 redirect mapping, structured data rebuild, and SEO foundations baked into the new site. But the real gain is speed — Google's Core Web Vitals directly influence rankings, and a 100/100 PageSpeed score puts you ahead of every WordPress competitor in your space.

The transformation, every time

WordPress (before)

  • PageSpeed: 35-65/100
  • Load time: 3-6 seconds
  • Plugins: 15-30 installed
  • Security updates: weekly
  • Hosting: £10-40/month

Astro (after)

  • PageSpeed: 100/100
  • Load time: under 1 second
  • Plugins: zero
  • Security updates: none needed
  • Hosting: free on Netlify

Real example: I migrated my own site from WordPress and Elementor to Astro. The full story — including what I learned about WordPress's hidden performance costs — is in my WordPress to Astro migration case study.

How the Migration Works

Your WordPress site stays live throughout. The switch happens only when you've reviewed everything and given the green light.

1

Audit Your WordPress Site

I map every page, every URL, every piece of functionality. This audit tells me exactly what needs migrating and where the SEO value lives.

2

Build on Staging

I rebuild your site in Astro on a staging URL. Content, design, forms, structured data — everything transferred. Your WordPress site stays live the entire time.

3

You Review

Walk through every page on the staging site. Test the forms, check the content, compare it against your WordPress original. Adjustments happen here, not after launch.

4

Switch and Monitor

Domain points to the new Astro site. 301 redirects catch every old URL. I monitor search performance for 30 days to make sure rankings hold and improve.

Why I'm the Right Person for This

I'm not an agency with a WordPress department and an Astro department. I'm one developer who's done both for 26 years and knows exactly where the bodies are buried.

One Person, Start to Finish

I do the audit, the build, the SEO mapping, and the launch. No handoffs between departments, no project managers relaying messages. When you call, you speak to the person who migrated your site.

I've Done This Before

I've migrated client sites from WordPress, EKM, and other platforms. I've also migrated my own sites — including webuildstores.co.uk. I know what goes wrong because I've fixed it on my own projects first.

Honest Recommendation

If WordPress is genuinely the right platform for your situation — complex ecommerce, membership sites, heavy dynamic content — I'll tell you. I'd rather keep you on the right platform than sell you a migration you don't need.

Already know you want to move? Start with a pay monthly website from £49/month on Astro, or talk to me about a custom website build. Either way, the days of plugin updates and security patches are over.

Everything Transfers. Nothing Gets Lost.

A migration is only as good as the detail. Here's what I move across.

Content and Design

  • All pages and blog posts
  • Images and media (optimised)
  • Design and brand styling
  • Navigation and site structure

Functionality

  • Contact forms (rebuilt natively)
  • Analytics and tracking
  • Newsletter integrations
  • Custom features (case by case)

SEO and Technical

  • 301 redirects for every URL
  • Meta titles and descriptions
  • Structured data (Schema.org)
  • XML sitemap and SSL setup

WordPress to Astro Migration — Frequently Asked Questions

Things people ask before we talk.

5 Stars from 12 Google Reviews

Don't just take my word for it — see what my clients say

Verified
"Tony & Monica at Webuildstores have been absolutely exceptional from start to finish. From the initial brief through to final delivery, their thorough understanding of eCommerce, design, and conversion-focused strategy was clear at every stage."

Anthony Allcock

Eco-Sol / Fireproof Spray

20 Mar 2026

Verified
"Absolutely amazing work from the moment we joined. As a family business we needed someone who understood our needs and delivered results."

Hannah

Tel Tyres

4 Jun 2021

Verified
"Tony has had the patience of a saint with all the changes and tweaks and endless calls about our website and business."

Dee Little

28 Jul 2021

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01952 407599

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