Getting the Instagram basics right is easy enough (read my introduction to Instagram), but using the following techniques will put your Instagram feed under the spotlight and make it stand out from the drab, mundane and mediocre fare offered up by the majority of apathetic Instagrammers.
Ready to move to the next level of Instagram fame?
1. Use Your Best Photos
It's a common misconception among social media users that more is better and burying your audience under an avalanche of images is the way to more recognition and followers.
While you want to keep up a regular posting schedule (about twice a day is considered optimum) you also need to strike a balance between posting just because you can and posting because you have beautiful images to share.
You want people to be "wowed" by your Instagram feed and not left feeling underwhelmed with a succession of second rate imagery. The average social media user is firehosed with a torrent of pointless data so making a great first impression is imperative.
2. Hide Old Posts from Your Feed Without Deleting Them
Once you've been posting for a few months, you'll start to get a feel for what type of content resonates with your audience by the number of likes and comments.
Rather than deleting old posts to spruce up a tired aesthetic, you can archive them instead to be restored at any time in the future.
Tap the three dots at the top of the post you want to remove from your feed
Select "Archive", and it will be hidden from your feed.
3. Use Hashtags Intelligently
Using hashtags on Instagram is the primary way to reach a wider audience. Instagram limits the number of hashtags you can use in each post to 30.
Avoid hashtags like #dailypost or #instagood. In much the same way that targetting search engine keywords that are too broad is not good SEO practice, you need to niche down your hashtags so that they focus on a tight nit theme. Choosing broad themes will result in your images being lost in the cacophony that is social media.
Here is a great hashtag generator.
4. Hide Your Hashtags in Your Caption
If you use short captions, then your hashtags are going to display at the top of your post and look messy.
There are several methods of moving hashtags down the page either through the use of special characters or hidden line breaks. If you are struggling to make line breaks work, then that is because Instagram is no respecter of formatting. Here's a great video explaining how to work around it.
5. Get Notifications From Your Favourite Posters.
You can choose to get a notification every time a specific user posts a new photo by turning on notifications for each user individually.
Visit the user's profile, click the three dots in the upper right-hand corner of the post, and choose "Turn on Post Notifications". That way you'll never miss a post, and by following a few successful accounts, you'll get some great Instagram marketing ideas.
6. Add Unique Fonts And Characters To Your Bio.
Instagram has emojis built into its interface, but you can also copy and paste special characters and fonts using a fancy text generator site like Lingojam
7. Schedule Posts In Advance.
Not only is scheduling posts in advance a great time saver but depending on the software you use it can also be a much more convenient way of managing your Instagram feed by using a desktop PC.
I like to use Later.com to schedule posts, and if you subscribe to a paid plan, you can also schedule video.