Wix Review

Find Out If Wix Is The Right Choice For Your Business.


Wix Review - The Best All-Round Drag & Drop Website Builder

Last Updated: 20/03/2022

Author: Tony Cooper


Wix Quick Overview

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Wix Website Builder Review

Wix.com is a cloud-based online website builder that lets you create beautiful, professional and functional websites without knowing a line of code.  

The companies growth has been remarkable. From its small beginnings in 2006, Wix passed 1 million users in 2009, passed 50 million users in 2014 and 190 million in 2019. As of September 2021, they have 210 million registered users, with 4.5 million fully paid-up subscribers.


That is phenomenal growth by anyone's standards, and with new technology, in the pipeline, there is no reason to suspect that growth will stall anytime soon.

The biggest compliment I can pay Wix is that after years of struggling with open source platforms like WordPress and Joomla, I took the plunge and built my digital agency using the Wix platform. I've not looked back since.


Yes, my reading friend, the very words you are reading on this page, and all the supporting creative assets, use the Wix website design platform.


Regardless of what so-called "SEO Experts" and WordPress aficionados would have you believe, Wix should be the automatic website design tool of choice for both layman and website design professionals alike.

At A Glance Features

Name: Wix.com Inc

Year Established: 2006

Websites Built: 77,000,000m

Trial Offer: Free Plan

Support Options:







Basic £8 Pm 


Standard £10 Pm 


Advanced £15 Pm

Example Wix Image Gallery

Wix has its shortcomings, more of which I will touch on later.


However, those flaws are put in the shade by clear design superiority and the scene-stealing supporting cast of Wix Apps that enable you to build booking and reservation systems, take recurring payments, manage restaurant orders and stream and sell audio for example. 

There are pros and cons to whichever software platform you choose, but after reading this Wix review, you should at the very least be able to discount it from your bucket list without wasting your time signing up for the free trial.

So, as they say, let's get into it.


eCommerce Website Platforms Explained

In this guide, I am going to run through the pros and cons of the best eCommerce website builders for building an online store and give you an overview of the capabilities of each eCommerce website builder platform.

Why You Should Use Wix

Anyone that has used WordPress or Joomla knows how difficult it is to produce something that not only looks good – but looks different from everyone else.

Templates for WordPress are freely available, but it always seems like the best ones get used repeatedly, and trying to make your site stand out from the crowd design-wise can be difficult.


If you don't know your CSS class from your HTML Div, then you'll unwittingly prompt an unending cascade of tweaks and modifications.  You'll be destined to spend your evenings and weekends in a developer's twighlight zone.

The original WordPress developers conceived their software baby as a blogging tool, a quick way for users to express their thoughts without having to go through a mountain of code to do it. If your primary goal is to become a successful blogger, then you should use WordPress, no doubt about it. WordPress has the associated blogging tools required for producing a lot of content and critically, promoting it. 


However, WordPress is severely limited as a medium to express yourself creatively through design, which is where Wix steps in and fills the space. 


The ability to easily manipulate graphics and create show-stopping designs is where a Wix website excels and why I love it so much.

The Wix website platform uses a drag and drop interface, so you don't need to know any code at all, and you can make relatively complex designs – background videos and different background sections are just the tip of the iceberg of what you can create with Wix.

If you want to get creative and delve into the code, you can. Velo is to Wix as Liquid is to Shopify, so if creating custom events or applications is within your remit, you do have access to programming code in Wix.

With all that said, however, if you don't have a design thought in your head or your idea of being creative is to mix and match serif, and sans serif fonts on the same page, then you'll create a Frankenstein - because you can.

The abominations I created in the desktop publishing revolution prove that ambition is no substitute for effective communication. Just because you can animate your headline doesn't mean that you should do it.

The cost of building a website

The Cost Of Building A Website – How To Get An Accurate Quote

Before you start commissioning a new website design you want to know how much it is going to cost, but before I give you the in-depth answer let me ask you a different rhetorical question – how much is a new car?

Are You The Right Wix Website User?

100% of the Wix reviews I've read are by people who have never used it themselves, always on sites made with WordPress.


They perplexedly use terms like "limited" and "beginner" as if Wix was some sort of placeholder for those with limited aspirations.


It's simply not true.


The fact is that anyone who can use a familiar software interface will be well at home with Wix. In the same way that you will not become a Photoshop expert or Excel wizard overnight, you will have to do some learning, but the focus is on the display and layout rather than the HTML, DIV, PHP and CSS.

Let's Dispel Some Common Wix Myths

Myth One: Wix Websites are For Beginners

Is Python a beginner's programming language? Is PHP for experts only? Is WordPress only for those serious about building an Internet business?

Everyone has to start somewhere, and the cost of starting in Wix or WordPress is very similar. You'll pay Wix to use their software and hosting platform, whereas you'll get WordPress free but still have to pay a hosting fee. Your final decision lies in what your goal is.


Although WordPress is "Free" there is an associated cost in keeping up with software development, applying patches, and keeping plugins up to date.  

Many consumer verticals are well provided for in WordPress and Joomla with third party Apps for verticals like car dealerships, real estate and review websites. 

eCommerce websites should be built in Shopify, Magento or another similar platform.

However, if your website does not need to be database-driven, then, generally speaking, Wix is the ideal solution for beginners and experts alike. It's a case of the right tool for the job. 

Myth Two: Wix Websites Won't Scale As You Grow Your Business

The hosting architecture used by Wix uses some of the most advanced server sharing technology on the planet. Similar to Shopify and other cloud-based hosting platforms. Let Andrey Makarov explain it to you if you are interested:


Myth Three: Wix Is Only Good For Small Sites

That's exactly the target market. Most business websites are small. The high-quality grass-fed organic beef supplier, the online cookery school and the Vinyasa yoga website have replaced the butcher, baker and candlestick maker.

How big is big? How many pages do you want? Fifty pages seem like a reasonably big website which Wix will handle easily. One hundred pages would be no problem. Most small to medium business websites have a core of ten to twenty pages, supplemented by a blog.

Wix uses a standard header and footer, which repeat on every page. There are then reusable content containers, repeaters and other content management tools. 

Remember that when you create hundreds of pages of content, you have to keep them updated. So there comes the point at which, for small marketing teams, it's better to improve the existing content than to keep adding more and increasing the maintenance overhead.

Several of the most successful marketing websites I know have twenty pages or less. The size of your website isn't as important as how you promote it.

Myth Four: Wix WebSites Won't Rank On Google


This used to be true but anyone espousing this theory in 2022 is sadly misinformed.

This is what Google's John Muller has to say about it:

“Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it.

What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO).

If Wix works for them, and they don’t need more, there’s no reason to switch.”


How Easy Is Wix To Use?

The Wix editor uses a browser-based drag and drop interface, so there is no software to install. 

You add new pages, folders and sub-pages to your website within the Wix editor.

Click on the element you want to change – text, images, videos etc. – and drag it to where you want it to be on the page.

If you're going to add an effect or alter the properties of the element you've chosen, then a panel will open up on the right-hand side of the screen with all the relevant settings.

Wix is incredibly easy to use, and if you are familiar with any standard software interface, you'll quickly get to grips with the Wix editor.

However, beginners often have their game thrown off by placing elements such as container strips or paragraph text on top of each other and accidentally hiding things, so there is a learning curve to the Wix editor as there is with any other software. 

Gaining great Wix chops takes practice.

Using Wix As A Blogging Platform

There are advantages and disadvantages to using Wix as a blogging platform so let me run through these before we get into creating a website.


1. The blog component is not a seamless integration.

You can't use a dropdown picker to choose a page URL to link to. You must manually find the external URL and copy and paste it to create a link.


It's not the world's end, but creating an internal linking strategy for SEO purposes is a lot harder exercise than it should be.

2. The text does not automatically flow around an image.

If you are used to automatically flowing your text around an image, then it seems strange that Wix does not support this. However, you can balance out your text and images to display nicely using strips and columns. 

I built the blog display into the right column and then created the text to fill this space for exactly that effect.