Wix Review

Find Out If Wix Is The Right Choice For Your Business.


Wix Review - The Best All-Round Drag & Drop Website Builder

Last Updated: 20/03/2022

Author: Tony Cooper


Wix Quick Overview

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Wix Website Builder Review

Wix.com is a cloud-based online website builder that lets you create beautiful, professional and functional websites without knowing a line of code.  

The companies growth has been remarkable. From its small beginnings in 2006, Wix passed 1 million users in 2009, passed 50 million users in 2014 and 190 million in 2019. As of September 2021, they have 210 million registered users, with 4.5 million fully paid-up subscribers.


That is phenomenal growth by anyone's standards, and with new technology, in the pipeline, there is no reason to suspect that growth will stall anytime soon.

The biggest compliment I can pay Wix is that after years of struggling with open source platforms like WordPress and Joomla, I took the plunge and built my digital agency using the Wix platform. I've not looked back since.


Yes, my reading friend, the very words you are reading on this page, and all the supporting creative assets, use the Wix website design platform.


Regardless of what so-called "SEO Experts" and WordPress aficionados would have you believe, Wix should be the automatic website design tool of choice for both layman and website design professionals alike.

At A Glance Features

Name: Wix.com Inc

Year Established: 2006

Websites Built: 77,000,000m

Trial Offer: Free Plan

Support Options:







Basic £8 Pm 


Standard £10 Pm 


Advanced £15 Pm

Example Wix Image Gallery

Wix has its shortcomings, more of which I will touch on later.


However, those flaws are put in the shade by clear design superiority and the scene-stealing supporting cast of Wix Apps that enable you to build booking and reservation systems, take recurring payments, manage restaurant orders and stream and sell audio for example. 

There are pros and cons to whichever software platform you choose, but after reading this Wix review, you should at the very least be able to discount it from your bucket list without wasting your time signing up for the free trial.

So, as they say, let's get into it.


eCommerce Website Platforms Explained

In this guide, I am going to run through the pros and cons of the best eCommerce website builders for building an online store and give you an overview of the capabilities of each eCommerce website builder platform.

Why You Should Use Wix

Anyone that has used WordPress or Joomla knows how difficult it is to produce something that not only looks good – but looks different from everyone else.

Templates for WordPress are freely available, but it always seems like the best ones get used repeatedly, and trying to make your site stand out from the crowd design-wise can be difficult.


If you don't know your CSS class from your HTML Div, then you'll unwittingly prompt an unending cascade of tweaks and modifications.  You'll be destined to spend your evenings and weekends in a developer's twighlight zone.

The original WordPress developers conceived their software baby as a blogging tool, a quick way for users to express their thoughts without having to go through a mountain of code to do it. If your primary goal is to become a successful blogger, then you should use WordPress, no doubt about it. WordPress has the associated blogging tools required for producing a lot of content and critically, promoting it. 


However, WordPress is severely limited as a medium to express yourself creatively through design, which is where Wix steps in and fills the space. 


The ability to easily manipulate graphics and create show-stopping designs is where a Wix website excels and why I love it so much.

The Wix website platform uses a drag and drop interface, so you don't need to know any code at all, and you can make relatively complex designs – background videos and different background sections are just the tip of the iceberg of what you can create with Wix.

If you want to get creative and delve into the code, you can. Velo is to Wix as Liquid is to Shopify, so if creating custom events or applications is within your remit, you do have access to programming code in Wix.

With all that said, however, if you don't have a design thought in your head or your idea of being creative is to mix and match serif, and sans serif fonts on the same page, then you'll create a Frankenstein - because you can.

The abominations I created in the desktop publishing revolution prove that ambition is no substitute for effective communication. Just because you can animate your headline doesn't mean that you should do it.

The cost of building a website

The Cost Of Building A Website – How To Get An Accurate Quote

Before you start commissioning a new website design you want to know how much it is going to cost, but before I give you the in-depth answer let me ask you a different rhetorical question – how much is a new car?

Are You The Right Wix Website User?

100% of the Wix reviews I've read are by people who have never used it themselves, always on sites made with WordPress.


They perplexedly use terms like "limited" and "beginner" as if Wix was some sort of placeholder for those with limited aspirations.


It's simply not true.


The fact is that anyone who can use a familiar software interface will be well at home with Wix. In the same way that you will not become a Photoshop expert or Excel wizard overnight, you will have to do some learning, but the focus is on the display and layout rather than the HTML, DIV, PHP and CSS.

Let's Dispel Some Common Wix Myths

Myth One: Wix Websites are For Beginners

Is Python a beginner's programming language? Is PHP for experts only? Is WordPress only for those serious about building an Internet business?

Everyone has to start